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Want a glimpse of Facebook’s soul in 2019? Look at its internal propaganda lab

The Analog Research Lab has evolved its messaging, from “Be the nerd” to “What matters is what you do next.” Yet it remains a mirror reflection of Facebook’s broken culture.

In 2010, when Facebook was riding high with more than 500 million users, two Facebook employees took over an unused warehouse space in one of the company’s new buildings.  Guerrilla-style, they began making posters with slogans like “Stay Focused and Keep Shipping” and “What would you do if you weren’t afraid?” They codified company culture–then best described by the now-famous slogan “Move Fast and Break Things”–in ink.

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