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Facebook finally answers the perennial question about News Feed: “Why am I seeing this?”

The new tool is one of the few bright spots from Facebook so far in 2019, allowing users to get more context on why they see what they see in their feeds.

Facebook has made no secret over the years that it uses complex algorithms to determine what you are shown in your News Feed with the intent of getting you to use Facebook more and click on more links. But the reasoning behind the posts Facebook chooses to surface on your News Feed sometimes has been a conundrum for users, leaving them scratching their heads, asking, “Why am I seeing this?”

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