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Is caring about data privacy the new conspicuous consumption?

Is caring about data privacy the new conspicuous consumption?

Yes. But in order to get anyone to care at all, product designers have to start somewhere.

How much is digital privacy worth to you? I’m going to go out on a limb and bet that if you had to put a price tag on your privacy—as in, how many actual dollars you’d be willing to part with in order to make sure that Big Tech can’t collect any data on you—that price tag would be pretty close to zero. Even the very concerned wonks at The Atlantic admit it: “Privacy” is abstract, confusing, and hard to sell to regular people who may have heard that “surveillance capitalism” is totes not cool, but still use Gmail and smartphones anyway.

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