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Sphero acquires littleBits in a bid to rule the $150B educational toy market

Sphero acquires littleBits in a bid to rule the $150B educational toy market

Together, the companies claim to have sold $500 million in robotic toys.

Kid-friendly robotics giant Sphero has acquired DIY programming-kit company littleBits. The two toy-based teaching companies expect to build on each other’s strengths to become an even more massive player in the education space. Neither company has revealed the financial terms of the deal, but Sphero now claims to have the largest reach in the educational market with more than $500 million in product sold when combined with littleBits, according to data first reported by EdSurge.

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