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Americans finally understand Big Tech’s Faustian bargain, but that doesn’t mean they’ll quit tech

Americans finally understand Big Tech’s Faustian bargain, but that doesn’t mean they’ll quit tech

A new Pew Research study finds that more of us now understand the threat of the surveillance economy and that what we’re getting isn’t worth the value of our privacy.

America is no longer buying the internet advertising industry’s argument that personal data tracking helps us by showing us more relevant ads. That’s perhaps the biggest lesson from the results of a broad new Pew Research study, released today.

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