Apple reportedly shipped a total of 30.7 million Apple Watch units in 2019, while the entire Swiss watch industry only shipped a total of 21.1 million units worldwide last year.
It used to be that the most coveted wristwatch was one from a Swiss-made company. For more than a century, Swiss timepieces have been the pinnacle of status—and, as a result, the watches most popular with those in the market for a new timepiece. But that seems to be changing, and, if research firm Strategy Analytics’ latest report is accurate, Apple is finally killing the Swiss watch industry.
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