
The company was sold the most phones of any phone maker in the world last quarter by doing a few smart things.
Apple became the biggest smartphone seller in the world in the holiday quarter, beating Samsung and Huawei, reports Counterpoint Research. After hearing people helpfully explain for more than a year that the iPhone’s best days are behind it, that was a surprising piece of news. Apple no longer reports unit sales for its devices, but Counterpoint believes the company sold 72.9 million phones, which is near the top of the range of most analysts’ estimates.
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