A friend reached out because she’s thinking of using Kickstarter to fund her new book. That conversation led to a discussion about what Kickstarter is actually good at and how to use it. It turns out that there are many options (and some misunderstanding as well). The uses of Kickstarter: To raise money you don’t have for a project that you’ll be able to build and then ship to your supporters and people who already know you and trust you. To create a community for an art project that isn’t designed to be a profitable business. To have a temporary online store (instead of something more permanent, like Shopify), where you can run a pop-up and then be done (and move on to the next thing). It’s an effective way to highlight the tension of go/no go. To capture the energy and attention of large numbers of people who don’t know your work (this almost never ever works and is the worst of these reasons).* To give your existing fans and followers an org...