Three untapped opportunities wearables present to health insurers, providers, and employers

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After a shaky start, wearables like smartwatches and fitness trackers have gained traction in healthcare, with US consumer use jumping from 9% in 2014 to 33% in 2018. More than 80% of consumers are willing to wear tech that measures health data — and penetration should continue to climb. The maturation of the wearable market will put more wearables in the hands of consumers and US businesses.

The US healthcare industry as it exists today is not sustainable. An aging patient population and rising burden of chronic disease have caused healthcare costs to skyrocket and left providers struggling to keep up with demand for care.

FORECAST: Fitness Tracker and Health-Based Wearable Installed Base Business Insider Intelligence

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