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4 things you didn’t know about Twitter’s logo

One of the few tech logos that hasn’t changed over the years, the little blue bird has an unlikely origin story.

Company logos change all the time. Especially in tech, you see companies from Slack to Airbnb to giants like Facebook and Google subtly and not-so-subtly tweaking their designs over the years. In many ways, these rebrands are a function of necessity: They make it easier for a single logo to look both legible and distinctive at different sizes and across a variety of platforms (even if the internet loves to get mad about any little update). But Twitter is one of the few hold-outs: It has had the same blue bird logo and brand identity since 2012. Whether you call it dated or classic, there’s no arguing that it resonates with many users. Fast Company recently sat down with designer and artist Martin Grasser, who designed the company’s blue bird logo, to learn about the secrets behind the enduring design.

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