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Madewell, Patagonia, and Eileen Fisher want to buy your old clothes

Madewell, Patagonia, and Eileen Fisher want to buy your old clothes

The newest fashion trend: Brands want to prolong the life of your clothes by finding new uses for them long after they’ve left your closet.

By now, you’ve probably seen some of the stats about how the apparel industry is wreaking havoc on our planet. As a fashion writer, I read through these figures every day, and they are staggering to me. McKinsey reported the world tipped over into manufacturing 100 billion articles of clothing annually in 2014. (Consider that there are only 7 billion humans that inhabit the Earth.) The Ellen MacArthur Foundation, a sustainability nonprofit, says that the average number of times that a garment is worn before it stops being used has gone down by 36% over the last 15 years, and many consumers wear items less than 10 times before they chuck them out.

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