Fraud is expected to cost the ad industry $44B in 2022 — here’s how blockchain could help stop it

Ad blockchain diagram Business Insider Intelligence

This is a preview of a research report from Business Insider Intelligence. Current subscribers can read the report here.

Blockchain technology promises to transform how nearly all industries manage data. Since roaring onto the scene as the engine behind Bitcoin in 2009, it's become applicable to a diverse array of industries beyond financial services, including industrial manufacturing, healthcare, and logistics.

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