Skip to main content

Lottery logic

Someone has to win the lottery, it might as well be you.

Buying a lottery ticket is economically irrational and emotionally rewarding for some. Because while someone has to win, it’s probably not going to be you.

There are examples of lottery logic in our daily work as well. It’s clear that someone is going to be the next Taylor Swift, the next George Clooney or the next Will Smith. But it’s probably not going to be you. Someone is going to raise a $40 million seed round, or get picked to be the next big thing. But it’s probably not going to be you.

It’s tempting to decide to follow the path that leads to mass-market stardom, the top of the charts, the fame and fortune that comes to the person who wins a media lottery. It’s tempting to build a mass-market podcast or a general-audience news site. It’s tempting to be the sort of vanilla-but-attractive actor who can play just about any role…

But it’s far more productive to focus on stepwise progress for the smallest viable audience instead. It might not make headlines, but it’s far more likely to work and more rewarding in the long run.

Comments

Post a Comment

Popular posts from this blog

Second stimulus checks update: Here’s the latest as Democrats push for more payments

A second stimulus check from the IRS would be nice, but don’t count on it just yet. The bill faces an uphill battle in a Republican-led Congress. Democrats in the House of Representatives put forth a new stimulus package proposal yesterday, and—good news!—it includes a second round of stimulus checks for Americans hurt by the ongoing global pandemic. For example, the 33 million people currently jobless due to COVID-19. Read Full Story
Post a Comment
Read more

Protesters stormed the US embassy in Baghdad and torched parts of it on New Year's Eve

AHMAD AL-RUBAYE/AFP via Getty Images Protesters have stormed the US embassy in Baghdad, setting fire to a reception area. The demonstrations were sparked by US attacks on a militia in Iraq and Syria Sunday, in which 25 were killed. President Trump in a tweet accused Iran of being behind the attack on the embassy, and said the US had launched the strikes in retaliation for an attack in which a US contractor was killed.  Visit Business Insider's homepage for more stories . Supporters of Shia militias in Iraq have stormed the US embassy in Baghdad, setting fire to a guard tower and reception area, according to reports.  An Associated Press reporter at the scene reported seeing flames rise from inside the compound, and at least three US soldiers on its roof. See the rest of the story at Business Insider NOW WATCH: How Ocean Spray cranberries go from the bog to your Thanksgiving table See Also: Greta Thunberg will interview David Attenborough in a special edition of the BB...
Post a Comment
Read more

The Trump administration is looking into a plan to cut taxes by the amount it's taking in from China tariffs

Reuters The Trump administration is looking into a proposal that would lower taxes by the same amount it has taken in from tariffs, according to a congressional aide.  The proposal came as the US trade war with China threatens to put pressure on American businesses and consumers. The White House falsely claimed for much of the past year that tariffs are paid by foreign exporters, particularly in the case of China. Visit Markets Insider for more stories . The Trump administration is looking into a proposal that would lower taxes by the same amount it has taken in from tariffs as its trade war with China threatens to put pressure on American businesses and consumers.  Republican Senator Rick Scott of Florida first introduced the tax cuts, which would be equal to the revenue the Treasury Department received from tariffs on thousands of Chinese products over the past year. The plan was first reported by the Washington Post. See the rest of the story at Business Insider NO...
Post a Comment
Read more