
Created by Pentagram, it’s the company’s third new logo in 10 years—and hopefully a true fresh start.
There are few brands that evoke the Wild West of the old internet like Yahoo. The early portal to news, weather, sports, and everything else had an unmistakable brand in the late 1990s—it conveyed the idiosyncratic, optimistic promise of those early days of the web, complete with a hand-drawn, serifed logo that seemed to giggle like a kid wearing his father’s old zoot suit, found buried in a closet.
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