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Giant brands love Loop’s zero-waste packaging—and now it’s coming to a store near you

Giant brands love Loop’s zero-waste packaging—and now it’s coming to a store near you

A year after it launched, the delivery service that takes back its packaging to be reused is expanding, and you’ll soon be able to find its innovative packaging designs at retail stores.

A year ago, a coalition of some of the world’s biggest brands embarked on an experiment: If they started selling everyday products like shampoo in reusable, returnable packaging instead of single-use plastic, would customers buy it? Could a modern version of the milkman model—where customers shop online, and then return empty containers via UPS to be cleaned and refilled for a new customer—make business sense?

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